ULV is the most complex project that Noveltex has developed until today, starting with the elaboration of the brand concept and branding, product development including design and coordinated image, manufacturing, logistics, marketing and commercialization.

The brand has been presented in important Norwegian publications as Finansavisen and Kvinner&Klær (KK) and featured by the lifestyle blogger Bodil Fuhr in her online blog. The shirts are also dressed for public occasions by influencer and TV star Morten Hegseth.

The team contributing to the development of the project included Silvia Filip Endresen as project manager, Vanda Palumbo, Per Bang, Jan Carta, Ellen Tviberg Moran, Trond Lien, Kristian Dale, John Jahre and Bjørn Jahre, each of them contributing in their area of expertise.

Country: Tunisia

Promoter: Textunis Srl

Consultant: Silvia Filip Endresen

Assignment: Project Management

A project to elaborate and implement activities for capacity expansion with adding the cutting room  as new activity to existing capacity. The main project activities include investments, design of the new production line and process and intensive training for a completely new working team.

The project is developed with fundings obtained through EU development programes in Tunisia.

Country: Sweden

Promoter: Eton Fashion AB

Consultant: Silvia Filip Endresen

Assignment: Strategic advisory

The assignment is to advise Eton executive staff for strategy elaboration and decision making with regard to outsourcing of manufacturing to new countries. This includes market and SWOT analizes for the 2 countries of interest, Romania and Tunisia, as well as introduction of Eton staff to Tunisian business milieu during 2 trips to Tunisia. The expert advice has helped the promoter with the decision to sett up manufacturing operations in Romania.

STEADY GLASSES ® is a Norwegian patented technical solution that addresses a simple but often encountered problem: the loss of glasses when they are hung and fall from the opening of a shirt or T-shirt. In addition to helping owners not to lose their glasses, the solution is also good for the environment, as glasses are no longer damaged or lost, giving a longer life to the product. Noveltex helps John Christian Bugge AS to bring the idea to life and to create a minimum viable product (MVP) as well as making the product ready for the market.

Services and areas of contribution:

  • Product development 
  • Sourcing
  • Commercialization

Country: Italy

Promoter: CIT Spa

Consultant: Silvia Filip Endresen

Assignment: Business Management

A long term assignment (8 years) where all actions are centred on managing the business activity developed by CIT Spa in Tunisia, with focus on manufacturing, logistics, purchase of goods and services from the local market, and subcontracting. Responsibilties includes also management of different teams that were in charge with the quality, production output, human resources development and export-import administration.

Country: Denmark

Promoter: YDE Copenhagen ApS

Consultant: Silvia Filip Endresen

Assignment: Production Management

A project to organize the production department for newly established company by Danish designer Ole Yde and expand the production from "one-of-a-kind" to serial product. The assignemnet requires to obtain favorable conditions for minimal quantities while the framework for action must take into account the principles of sustainability. The company expanded its activites with the help of the consultant's expertise and network.


During the COVID-19 lockdown, Noveltex joined the volunteer taskforce PPE & HEALTHCARE GARMENTS PRODUCTION. The taskforce numbers over 90 entities, and has the mission to elaborate a handbook of good practices for helping players from the Romanian Manufacturing Industries to reprofile and add production of Personal Protective Equipment (PPE) to their activities. Highly skilled professionals work together for delivering the technical documentation and tools for helping the process. Noveltex coordinates the team Finance, Markets and Authorities in charge with elaborating comprehensive reports about financing possibilities at the EU/EEA level and market analyzes. The team presented the group proposals to the Romanian Presidential Office and Romanian Prime Minister Office.

Country: Tunisia

Promoter: Textunis Srl

Consultant: Silvia Filip Endresen

Assignment: Project Management

The second project implemented at Textunis through EU development program in Tunisia, has the scope to elaborate and develop activities for capacity and efficiency increase with adding new workstations for reaching the daily output from 500 to 1000 pieces/day. The main activities includes investments, design of the new production line and intensive technical and HMS training for 90 workers. 

Country: Thailand

Promoter: Royal Thai Embassy in Norway

Consultant: Silvia Filip Endresen

Assignment: Expert advisory

Request of expert advice in relation with business matchmaking between Norwegian fashion players and Thai textile companies. The project focuses on fashion and lifestyle and the implementation includes an economical&cultural trip to Thailand. The trip includes visits and business meetings with important textile companies that produce fabrics and garments in silk, cotton and accessories.